Whether you are a full-time blogger/content marketer or you handle content marketing for your business, you will agree that one of the toughest parts of the deal is coming up with the right content ideas.

How do you know what will get the kind of attention you desire and bring in the right result? Here are four things to always consider.

1. Consider your customers

You should have developed a detailed persona of your ideal customer. What are their challenges? What issues are they having to deal with? Also consider the buyer’s journey and factor in different stages of it.

2. Consider your competition

What are your competitors doing? What kinds of content are they creating? What are they talking about and what engagements are they getting for each of those themes?

3. Consider the season

Seasons play am important role in determining what the interest of people would be. When it’s summer, people think more about vacation, kids on holiday, etc. September brings back-to-school issues. Christmas is celebratory. You can’t ignore seasons.

4. Consider current trends

What are people talking about at the moment? Apart from seasonal issues, sometimes certain things begin to trend, maybe because some influential person stirred them up. Such trends can raise certain conversations that you can buy into and create content that link your business.