9 Reasons Why Your Business Needs Social Media Marketing

If by this time anyone is still wondering, “Why does my business need social media?” many people would consider such a person as being backwards. It seems to have become more than obvious that businesses need social media. At least, we can assume that with the continuous increase in the statistics on social media usage by businesses.

However, we cannot deny that most people just have a vague idea of how important social media is for their business. You may have been doing social media for your business for some years, yet it may surprise you to find out different uses of it, most of which you have not explored.

Here is my attempt to point out some of these areas social media can serve your business.

• Increase the exposure of your business

Social media platforms give you many opportunities to put yourself out there and come in the face of people, both current and potential customers. People from anywhere can get to know about your business by stumbling on your content or page, or through influencers, and that could mean more customers for you.

• Get new customers

As your visibility increases, you can enjoy patronage from new customers whose only point of contact with your business is through social media. You can also enjoy from the circle of friends of your current customers and followers who see their engagement with your brand’s social accounts.

• Increase customer loyalty

If you’ve read my post on What Is Social Media Marketing, I looked at the fact that social media platforms allow us to socialise. This is good for business. As you engage and socialise with current customers, you are also able to retain their loyalty.

• Increase your chances at conversion

As you make your posts on social media, you increase your chances at conversion. Each post has the potential of getting attention, reactions, visits to your site, and, perhaps, patronage.

• Get more insights on customers

You can learn a lot more about your customers through social media. Their social media activities give you a huge window to see through and know about their interests, behaviours, and preferences. You can also gain feedback on your products/services from social media and see what others are saying about you.

• More opportunities for better customer service

You can take advantage of social media to offer better customer service and improve customer experiences. Moreover, the fact that these things are usually public for others to see, you can paint better pictures of your brand when attending to customers through social media platforms.

• More marketing at a reduced cost

When your posts get shared by others who find it valuable, you are gaining from that to reach more persons. Your marketing activities and ads can be shared by people to reach many others without you having to pay more.

• Better targeting for advertisements

Unlike traditional media ads, targeting on social media when advertising is a lot more effective. Through several social media behaviours and preferences of users, you can narrow your ads to just the right persons who need to see them.

• Improve your brand image and authority

Not everyone gets to see your business outlet and how packaged it may be. But through your social media activities, you can showcase yourself as a strong brand and position as an authority in that line of business.