9 Social Media Post Ideas for Product-Based Businesses

One of the major headaches most businesses face (especially small businesses) when it comes to social media, is creating relevant posts frequently.

Do you find that challenging too? It’s worse when you don’t have a dedicated in-house social media team.

Here are 9 post ideas you should use to create consistent (engaging and relevant) content for your Instagram account (they work for other platforms too).

1. Product Photos

This should be a significant component of your Instagram post because customers visualize how the product looks like. However, product posts on a day-to-day basis are not a great post strategy, but you must ensure your product photos are backed-up with relevant context.

2. Brand Stories

An E-commerce company needs to be transparent, and this is an effective way of connecting with people. Most customers are loyal to a brand that offers complete transparency – so don’t get afraid to share your brand stories with your Instagram audience.

3. Customers’ Testimonials

This is a transparent form of social proof and evidence. To showcase the value, you’re offering as an E-commerce brand and also build trust along the line. It’s required that you post testimonials from satisfied customers.

4. Inspirational Posts

Don’t roll your eyes over this because a lot of Instagram followers feel good when reading an inspirational content. Everyone needs the inspiration to carry on from time-to-time. Find creative ways to tie your inspirational posts around your brand values and even some of your products.

5. How-to Videos

Bring your products to life by sharing videos of how to make use of them or how to set them up. You can also come up with new things people can do with your products other than what they are already used to.

Also Read Writing Tip: How to Stay Focused When Creating Content

6. Special Discounts & Offers

A discount and offer post is a method to boost instant sales but be careful not to give discount rates that will hit the business negatively.

7. Giveaways, Contests & Polls

Contests, giveaways and polls are known to be interactive and keep growing in popularity on Instagram. This type of post idea attracts a lot of user engagements. You can use it to grow your following.

8. FAQs

Make posts that address the common inquiries people make when they contact you (whether through online or offline channels). It not only shows that you are paying attention, but it also helps educate your potential customers and calm their inquisitiveness.

9. Special Dates/Events

Don’t forget to show your customers you exist in the same world with them; make posts about special calendar days and events going on in society. Some of these dates will create opportunities to make certain offers. Add a human touch to your brand and show you care by marking these special dates with the rest of the world.

If you’re tired of posting inconsistently or you just don’t want to worry about social media posts and all that, we can take that burden off your chest.