In a time when there are abundant funny Instagram images and videos to watch, Facebook notifications to check, WhatsApp messages to reply, trending Twitter conversations to join in, etc, staying focused entirely on an ongoing task has become more challenging to achieve. So if you’re looking to write a book or create some content for […]

One of the major headaches most businesses face (especially small businesses) when it comes to social media, is creating relevant posts frequently. Do you find that challenging too? It’s worse when you don’t have a dedicated in-house social media team. Here are 9 post ideas you should use to create consistent (engaging and relevant) content […]

It is said that if a thing is worth doing, it is worth doing well; and this applies to writing, too. Writing any piece of content is not an end in itself, but a means to an end. It is like embarking on a journey, and before you set out, some things need to be […]

Social listening is paying attention to what customers are saying about your product, services, or its offerings and acting upon them in a way that will benefit your customers and brand. Any brands with an online presence need social listening as part of their online marketing strategy, and doing this consistently will result in higher […]

Whether you are a full-time blogger/content marketer or you handle content marketing for your business, you will agree that one of the toughest parts of the deal is coming up with the right content ideas. How do you know what will get the kind of attention you desire and bring in the right result? Here […]

Not every content succeeds in achieving the marketing objective it was created for. How do you know if yours will?

Before you create a blog for your business, find out if that’s the best option.

If content is king, then who are the kingmakers? What are the things that must come first in content marketing?

Most people just have vague idea of how important social media is. Now you’ll see 9 key points.

Share with us how you understand Social Media Marketing, and see what others define it to be.