It is said that if a thing is worth doing, it is worth doing well; and this applies to writing, too. Writing any piece of content is not an end in itself, but a means to an end. It is like embarking on a journey, and before you set out, some things need to be […]

Whether you are a full-time blogger/content marketer or you handle content marketing for your business, you will agree that one of the toughest parts of the deal is coming up with the right content ideas. How do you know what will get the kind of attention you desire and bring in the right result? Here […]

Not every content succeeds in achieving the marketing objective it was created for. How do you know if yours will?

If content is king, then who are the kingmakers? What are the things that must come first in content marketing?