In a time when there are abundant funny Instagram images and videos to watch, Facebook notifications to check, WhatsApp messages to reply, trending Twitter conversations to join in, etc, staying focused entirely on an ongoing task has become more challenging to achieve. So if you’re looking to write a book or create some content for […]

One of the major headaches most businesses face (especially small businesses) when it comes to social media, is creating relevant posts frequently. Do you find that challenging too? It’s worse when you don’t have a dedicated in-house social media team. Here are 9 post ideas you should use to create consistent (engaging and relevant) content […]

It is said that if a thing is worth doing, it is worth doing well; and this applies to writing, too. Writing any piece of content is not an end in itself, but a means to an end. It is like embarking on a journey, and before you set out, some things need to be […]

Not every content succeeds in achieving the marketing objective it was created for. How do you know if yours will?

If content is king, then who are the kingmakers? What are the things that must come first in content marketing?